BRANDING + MARKETING
My Life Greetings was a sell direct division of Birchcraft Studios. Myself, along with the company’s top management, helped develop the brand and bring it to life. I worked with our team to create a name for the company. I was then responsible for designing a logo, create a tagline, develop a color palette, design the company’s homepage, and create all marketing and social media graphics. Here is the company logo, the company’s homepage, a sample email, and a product catalog that mailed out to existing and potential customers.
My Life Greetings Brand Identity
My Life Greetings homepage.
When My Life Greetings set out to sell holiday cards directly to the masses, I designed a petite, 16-page, printed catalog to promote our products. Click here to view the catalog in detail.
My Life Greetings sample email.
My Life Greetings social media image.
My Life Greetings social media image.
My Life Greetings blog and social media image.
My Life Greetings social media image.
My Life Greetings social media image.
My Life Greetings social media image.
Perkins+Will is a global architecture, interior design, branded environments, urban design, and landscape architecture firm. As the sole graphic designer for the Boston office, I primarily created printed marketing materials as well as proposal and interview graphics.
Catalog created for Perkins+Will, an architecture firm located in Boston, Massachusetts. The catalog highlighted the design of the Massachusetts College of Pharmacy and Health Sciences building, The Richard E. Griffin Academic Center.
A large part of my work at Perkins+Will was to create small brochures for our architects to distribute while interviewing for commercial architecture work. This particular design was an office favorite and was presented during an interview with MassArt for a new residence hall.
Birchcraft Studios was an industry leader in invitations, holiday and greeting cards for 90 years. As a senior graphic designer, I wore many hats which included product design as well as graphic design for Birchcraft’s marketing department.
This 8-page printed catalog featured all of Birchcraft Studios’ product offerings and was distributed to existing and potential stationery dealers. Click here to view the catalog in detail.
Each month Birchcraft Studios would run a promotion for their dealer network. A promotional packet was sent to the dealers each month which included files for print, email and social media.
This Birchcraft Studios holiday card I designed won a Stationery Trends Magazine Trendy Award. To promote the card and thank voters, this image was created for social media posts as well as email.